My Peekaboo Bag is the Tote-ally Chic Need of the Season

FENDI’s new iteration of its iconic My Peekaboo bag has become the talk of tote town.

For her first collection since returning to the house, designer Maria Grazia Chiuri revisits the Peekaboo’s original silhouette from 2009, reintroducing its unmistakable signature opening while honouring the timeless design that has made it a FENDI icon. My Peekaboo features a fluid construction that accentuates its distinctive front opening, playing on the contrast between the beauty revealed on the outside and the hidden beauty within. The bag’s new form echoes the iconic lines of its predecessor but now boasts unprecedented lightness.

The campaign unveiling the new My Peekaboo bag celebrates the enduring relationship between the high-end brand and the world of Italian cinema. Starring Monica Bellucci, Valeria Golino, FENDI spokesperson Tang Yan and Yara Shahidi, the story unfolds behind the scenes of a film set in Rome. Through the narrative, cast members reveal their own intimate backstage rituals, capturing the moments between acting and living, performance and reality. Each woman carries her own My Peekaboo bag, personalised with her initials — the perfect companion for a life fully lived, both on and off set.

You, too, can get your My Peekaboo personalised at your favourite FENDI boutique.