Seiko renews its collaboration with PDM, the Thai brand celebrated for distinctive home décor and furniture design that has gained a strong following across the region, including Singapore. The first joint creation between the brands was the unique bamboo cylinder packaging for the Prospex Bamboo Grove Limited Edition (SPB435J). This time, however, the collaboration has gone a step further, resulting in an actual co-designed timepiece: the Prospex PDM Limited Edition (SRPM03K).
PDM, or Product Design Matters, was founded in 2014 by Doonyapol Srichan, who set out with the vision of elevating Thai mats into premium global products. The brand’s creative direction is led by Finnish textile designer Sini Henttonen, and over time, its product range expanded to include bags, umbrellas and apparel for both men and women.
We have been following PDM’s development from afar, so when we learned that they were collaborating with Seiko to design a watch, we were genuinely delighted for both brands. We secretly hoped that the project might involve the Presage collection, which is always far too quiet in
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