Leading Chinese multinational sportswear company ANTA Sports Products Limited (or ANTA Sports for short) has acquired a 29.06 percent stake in the PUMA Group for approximately USD 1.7 billion, making it the German sportswear brand’s largest single shareholder. ANTA Sports is currently positioned as the world’s third-largest sportswear company by revenue behind Nike and Adidas. Stopping short of a full takeover, the all-cash investment for a 29 percent stake in PUMA sees ANTA Sports set to strengthen its position across nearly every major sporting category.
PUMA’s Regional Growth Gains Momentum
PUMA currently has a substantial foothold in fashion, football and motorsports and has been actively driving regional growth through a series of activations and brand partnerships across Southeast and East Asia. In 2025, ANTA Malaysia launched the country’s first-ever ANTA Superstore, stating at the time that ANTA’s extensive range of high-performance sportswear — from innovative running shoes to versatile training apparel — was designed to meet the needs of every Malaysian consumer.
In September, PUMA unveiled an immersive global launch experience in Shanghai for the PUMA x Rosé collaborative collection. A celebrity endorsement of this scale represents a major win for PUMA, with Rosé ranking among the most influential figures in global pop culture. Commenting on the collaboration, Rosé said, “Working with the PUMA team to bring the PUMA x Rosé collection to life has been a fulfilling journey, and celebrating its launch feels very special. It is an incredible experience to see the campaign come to reality and to see how people creatively style the pieces in their own way.”
Cultural Impact Meets Motorsports Credentials
In 2026 alone, PUMA announced a multi-year global partnership with McLaren Racing, aiming to “bring fans closer to the action and allow them to experience the true spirit of racing.” As part of the partnership, PUMA will design and produce official team kits. The collaboration will span the entire McLaren Racing portfolio, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, the McLaren F1 Sim Racing Team and — as of 2027 — the McLaren United AS WEC Hypercar Team.
One of the clearest expressions of this repositioning is PUMA’s growing presence in luxury fashion. In June 2025, the brand launched a high-profile collaboration with Balenciaga, unveiled as part of the French house’s Winter 25 collection. The partnership reimagined PUMA’s famed Speedcat sneaker and extended into luxury ready-to-wear, underscoring PUMA’s efforts to rebuild cultural relevance beyond
Read more from original article, all rights reserved ANTA Sports Becomes PUMA’s Largest Shareholder With USD 1.7 Billion Deal
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