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Bvlgari Launches Bvlgari Eternal, A New Collection Rooted In Its Archives

Bvlgari Eternal opens a new chapter, where archival design is reworked with modern intent (Photo: Bvlgari) In 1942, as World War II imposed limits on both materials and creativity, Bvlgari did what it has always done best: it adapted. Gold became the maison’s material of choice. Warm, expressive, and bold, it set Bvlgari apart from the platinum-heavy traditions...